Explore key trends in AI, data, and cybersecurity from Reveleer's 2025 report on technology in value-based care.



As healthcare solutions evolve, value-based care technology sits at the center of this transformation—driving better patient outcomes, increasing efficiency, and redefining what success means across the healthcare landscape. Based on a nationwide survey of payer and provider organizations, the 2025 State of Technology in value-based care explores today’s most important trends in data management, AI, and cybersecurity
Despite unprecedented agreement among healthcare leaders on the importance of artificial intelligence and technology, persistent gaps remain in deploying these tools. We stand at a crossroads where implementation will determine the future of value-based care.

As healthcare continues to shift from fee-for-service to value-based care (VBC), payers and providers are rethinking their playbooks to deliver better quality, enhance patient results, and lower costs. Technology drives this change — helping organizations wrangle complex data, streamline care coordination, and connect legacy systems, all in service of better patient care.
To dig deeper into technology's impact on VBC, Reveleer, The Harris Poll, and Mathematica surveyed more than 200 directors, executives, and C-suite leaders about how they handle data, harness artificial intelligence (AI), and manage cybersecurity — and asked what gives them a competitive edge and what roadblocks still stand in their way.
The results confirmed what many in the industry already sense: leaders broadly agree on VBC objectives, but persistent challenges in implementation remain.
Provider and payer organizations have different objectives based on their roles. But both acknowledge the relevance of data management, the impact of AI on return on investment, and the need for strong cybersecurity infrastructure.
Across the board, providers and payers recognize the importance of technology in VBC and have adopted AI to some degree. But some are pulling ahead by committing more deeply to AI to meet their goals.


Value-based care is reshaping how the U.S. delivers and pays for healthcare. As of January 1, 2025, the Medicare Shared Savings Program (MSSP) — the country's largest accountable care program — served 11.2 million beneficiaries alone (CMS 2025a).
A growing number of providers and payers are committing to better outcomes at lower cost through VBC, including federal models such as Medicare Advantage, state Medicaid programs and managed care, and commercial programs. Achieving that goal depends on a strong technological foundation — one that builds a complete picture of quality at the patient and population level, with accurate data and effective information sharing.
Building that foundation is far from simple. Organizations must navigate fragmented systems, fast-evolving technology such as AI, and increasingly sophisticated cybersecurity threats. Part of the challenge is that providers and payers see different parts of the data picture: payers often hold broad population data, while providers track detailed, patient-level data. Combined and supported by modern infrastructure, those two perspectives can reveal what's working today and uncover innovations ready to scale.
Federal policy is pushing the industry forward, too. CMS and technology companies are collaborating on updated standards for digital health management, interoperability, and health information exchange (CMS 2025b). As technology-forward policy gains momentum, leaders face growing pressure to ensure safe, secure, and standards-aligned data practices. Some organizations are moving quickly; many others are still early in adoption, building the internal capacity and confidence to turn strategy into measurable impact.

Note: MSSP shared savings used as a proxy for VBC growth; figures exclude beneficiaries served by other Medicare initiatives, Medicaid, or commercial insurers.
Source: CMS, "Program Data," modified January 15, 2025.
As VBC cements its place at the forefront of healthcare delivery, organizations face a landscape defined by change, innovation, and increased accountability. The sections that follow describe current strategies, anticipated challenges, and insights that can help organizations thrive in a value-driven era.
Healthcare leaders agree they need a strong, well-rounded data management approach to deliver on obligations to consumers and shareholders. Survey responses suggest they view all elements of data management as equally important and complementary — each component strengthening the others. Comprehensive data integration enables more insightful analytics, and high-quality, well-managed data lays the groundwork for advanced technology such as AI and safeguards such as cybersecurity.


Data management foundations are in place, but operational gaps remain. Most VBC leaders say a strong data management approach gives them a competitive edge and plan to invest in data management technologies over the next 12 months. Yet even when confident in the completeness and accuracy of their data, they still struggle to use it in system-level operations:
These gaps point to where VBC organizations must focus to close the distance between data management expectations and everyday inefficiencies.

Despite this focus on data management, two challenges persist: many organizations struggle to use data smoothly for both clinical and business tasks, and ongoing data-quality issues hinder effective integration. Closing the gap may require further investment in data systems and quality — potentially supported by policy initiatives that establish universal standards across the industry.
Across the VBC industry, organizations are finding a home for AI in daily operations. Leaders from both payer and provider organizations believe AI and advanced analytics will be key to succeeding in VBC and say their approach to AI gives them an advantage over competitors. They also agree on a strong business case for AI, with a growing return on investment.

Despite recognizing AI's potential, some organizations are reluctant to commit. Only 38% of providers and 40% of payers say they are fully committed to AI adoption, and even fewer — 29% of providers and 21% of payers — have seen significant increases in AI use compared with 12 months ago. Hesitation is understandable: AI introduces new security, operational, and investment-related risks. In response, many investors now prioritize solutions backed by evidence of sustainable impact in real-world settings, and researchers are developing frameworks to help organizations assess return on investment (PitchBook 2025).
Although full-scale adoption may take time, organizations that act on AI today have a chance to define what effective, responsible use looks like for VBC in the years ahead.
AI adoption in healthcare comes with high stakes. When people's health and well-being are on the line, innovation must be balanced with appropriate caution."
- Ngan MacDonald, Director, Data Innovation Lab at Mathematica

VBC payers and providers use AI in similar ways, suggesting both want to improve point-of-care delivery, clinical decision-making, and strategic planning.

Leaders emphasize optimizing clinical care to boost efficiency and enable more meaningful patient interactions. Providers (97%) and payers (96%) agree that using AI for point-of-care insights contributes to better outcomes in VBC populations. Nearly all payers (99%) and providers (100%) are likely to invest in AI over the next 12 months, with providers especially enthusiastic — 54% are very likely to invest, compared with 46% of payers. Improving patient outcomes and enhancing data security are the most common drivers for both groups. Leading organizations are integrating AI-driven telemedicine, advanced predictive analytics, and next-generation diagnostics to elevate care and streamline workflows.

Predictive analytics enables proactive care, reducing hospital readmissions and improving chronic disease management by anticipating and addressing patient health risks early."
- Survey respondent, Vice President at a Provider organization
Providers and payers differ somewhat on the emerging AI applications they expect to shape VBC over the next two to three years, but both see opportunity in advanced diagnostic tools and technology for enhanced patient engagement. Leaders cited concrete use cases — improved diabetes management after introducing AI-enabled wearable glucose monitors, and higher patient participation through engagement tools. Patient portals now commonly use AI features such as virtual health assistants and chatbots.

Payers and providers also see potential in automating recurring analytical and management processes. Medical imaging analysis and risk adjustment are the two most common AI applications for both groups, underscoring AI's role in diagnostic support at the patient and population levels. Organizations also use AI to support management and financial operations, reporting positive impacts on operational efficiency, predictive modeling, and the overall cost of administering VBC models.

These results are encouraging: AI has already begun to reshape core aspects of VBC, delivering tangible benefits for both payers and providers. But moving from early wins to deeper integration is rarely straightforward. The next phase is defined not by optimism alone, but by the capacity to navigate persistent obstacles.

Machine learning algorithms detected risk patterns, enabling proactive care strategies."
- Anonymous respondent — VP, Provider
Enthusiasm for AI's potential is high, but realizing the benefits is not straightforward. Rapid adoption highlights a critical challenge: integrating AI with legacy systems and fostering the cultural change needed for responsible, ethical implementation.

A cultural shift is unfolding as AI becomes more integrated into the business landscape. In healthcare, enthusiasm for efficiency gains is tempered by concern about risk. Historically, healthcare technology relied on deterministic, rule-based systems; the emerging acceptance of generative AI — probabilistic and powerful — requires weighing the trade-offs between improved delivery and possible unintended harms.
Payer and provider concerns mirror the broader industry conversation around AI hallucinations, algorithmic transparency, and ethics. Given the success both groups have found with AI across their VBC portfolios, closing these gaps calls for a strong change management strategy.

As risk-bearing organizations embrace AI, the path forward isn't without hurdles. Confronting issues like insufficient human oversight, murky accountability, and lack of transparency is essential to earning trust and unlocking AI's full potential in VBC.
Despite general feelings of preparedness, security breaches remain a present and costly risk. All payers and providers feel at least somewhat prepared to handle cybersecurity threats, though providers are more likely to feel very prepared (56% of providers, 47% of payers). Most payers (67%) and providers (68%) also report testing their incident response plan in the past 12 months.

Costly cyberattacks persist across healthcare, reinforcing the expert warning that leaders should ask when, not if, an attack will come. Through the first seven months of 2025 alone, HHS received reports of 374 breaches of unsecured protected health information — several of them national headlines — affecting more than 35 million people (Office for Civil Rights 2025; Southwick 2025; Muoio 2025; Identity Theft Resource Center 2025). Survey responses reflect this: about one-quarter of providers (24%) and one-third of payers (34%) report major incidents in the past 12 months.
The cost of a single breach can be substantial. The impact — measured by patient records compromised — has surged since 2019, driven by mega-breaches affecting millions per incident. Most stem from hacking or IT incidents, with business associates (vendors) increasingly the vector for mass-impact events (Alder 2025). Daunting as that is, the survey points to concrete steps leaders can take to keep data systems strong and secure.
When securing data integration with electronic health records and third-party partners, organizations lean on leading practices. Data encryption is the predominant approach (74% of providers, 65% of payers), and endpoint protection remains a core layer of defense (55% of providers, 65% of payers).
Work with your IT team to ensure your systems are prepared for the greatest emerging cybersecurity threats that pose a risk to value-based care model operations. Below is a list of security considerations based on our survey findings:
Interestingly, the third most prevalent method for securing data integration varies between sectors. Most providers (56%) conduct regular security assessments to identify vulnerabilities and ensure ongoing compliance with evolving standards. Payers, in addition to regular security assessments, also commonly utilize secure APIs (56%) to maintain rigorous control over the transmission and accessibility of patient data. Together, these strategies illustrate the multifaceted efforts organizations undertake to protect health information in a complex digital landscape.
When entering into contracts with vendors for security, consider the following three criteria identified by healthcare leaders.

When evaluating vendors, HITRUST (Health Information Trust Alliance) certification is one of the most valuable signals of robust security. Recognized as a gold standard, it demonstrates a vendor has undergone comprehensive, rigorous assessment of its information security management. Prioritizing HITRUST-certified vendors helps organizations embed proper security across data management, privacy, and risk mitigation — meeting regulatory requirements and building trust with patients and partners. After establishing HITRUST, organizations should implement continuous monitoring to ensure safeguards work as intended.
VBC is no longer a future aspiration — it's the present reality. Yet the survey surfaces a central contradiction: although providers and payers are more aligned than ever, collaboration and execution on technology adoption remain inconsistent. The goals are mutual and the technology is available, but the industry risks stalling just as momentum peaks. Without action, growth in VBC contracts and confidence in data and technology won't translate into scalable improvements in care quality or outcomes.
Leaders widely acknowledge that data is a competitive advantage, but siloed systems and quality challenges block its full utility. AI is broadly adopted, but trust gaps, limited training, and governance shortfalls restrain its transformative power. Meanwhile, cybersecurity threats loom — underscoring the risk of assuming readiness. This is the industry's tipping point.
To meet the goals of VBC — better quality at lower cost — leaders can act on these evidence-backed steps:
By acting on these recommendations, leaders can resolve the challenges described here. Effective use of technology is not just a competitive advantage — it is key to improving quality, containing costs, and achieving the promise of VBC. This report captures where we are today so we can illuminate the path forward together. The next era of VBC is within reach, powered by innovation and inspired leadership.
Methodology
The Harris Poll conducted this research online in the United States, surveying 203 U.S. residents and full-time employed workers. Respondents were ages 21 and older, held a job title of director or above, worked for a U.S.-based organization using a VBC model, and were decision-makers in audits and compliance, clinical informatics, clinical documentation improvement, member or patient enrollment, medical record retrieval, risk adjustment, or IT and security. The survey ran from May 27 to June 10, 2025.
Providers were defined as organizations delivering care directly to patients, or respondents at a healthcare organization with 25 or more employees who worked in a hospital, physician group, integrated health system, accountable care organization (ACO) or ACO enabler, dialysis organization, integrated provider network, home and community-based care organization, healthcare enabler organization, or home healthcare agency. Payers were defined as organizations that cover medical services, or respondents in the insurance industry at a commercial health insurance company, government health program, or managed care organization.
Raw data were not weighted and represent only the people who completed the survey. Sampling precision was measured using a Bayesian credible interval; the sample data are accurate to within ±6.8 percentage points at a 95% confidence level, with wider intervals among subsets. As with all sample surveys, results are subject to additional errors related to coverage, nonresponse, question wording and response options, and post-survey adjustments.
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As the industry's pioneering VBC enablement partner, Reveleer is built to solve the most pressing real-world challenges faced by provider and health-plan organizations today. By unifying retrieval, clinical intelligence, risk adjustment, quality improvement, and member management into one intelligent, AI-powered system, Reveleer streamlines fragmented workflows to boost productivity, enhance care quality, and optimize performance on high-priority value-based initiatives. Learn more at reveleer.com.
Mathematica works with public, private, and philanthropic organizations to make programs and policies more effective, efficient, and impactful — with action-ready evidence, scalable data solutions, and insights that drive results. Its team of data scientists, social scientists, technologists, and policy experts brings an integrated approach to tough public and private sector challenges. Learn more at mathematica.org.
The Harris Poll is a global public opinion, analytics, and market research consultancy that reveals society's authentic values to inspire leaders to build a better tomorrow. With research reach across more than 90 countries, Harris offers advisory services to world leaders, CEOs, and business decision-makers. It has tracked public opinion, motivations, and social sentiment since 1963. Harris is a Stagwell (NASDAQ: STGW) company. theharrispoll.com.