Mark Eastwood HS grey

“Healthcare is going through a transformation, a data technology transformation,” says Mark Eastwood, Chief Product Officer at Reveleer.  With more than 25 years of experience, Mark brings a unique perspective on developing and building products and platforms. Crucial components such as interoperability, ease of use, shortened training, user experience and the ability to store data to be repurposed for future products are all moving pieces he considers in an industry that is rapidly evolving. 


Healthcare and the Embracing of Technology 

Managing value-based healthcare, risk assessment, and single payer systems generate voluminous amounts of data requiring precision and accuracy.  Ten-years ago, hesitancy about whether healthcare providers would rely on technology, and doubts about its ability to produce reliable data left its role uncertain. Mark says the long-awaited recognition of the potential for technology to be used as a mechanism for change is finally being embraced.  The ability to access data that doesn’t contain latencies, that can be used to assess quality and risk are important and necessary features at all levels of healthcare provider organizations. Now, customers readily welcome platforms that prioritize interoperability, and tools allowing them to rapidly share information. 


Intelligent Automation 

In creating products, Mark seeks to look beyond the services aspect and sees opportunity for growth that “puts the power in to the hands of centralized users. The level of detail and accuracy CMS requires is often a tedious and fatiguing process.  “Our focus is, how do you take that repetitive processing and automate those pieces, that with a high predictability you are going to deliver accurate results,” Mark says. Intelligent automation (IA) plays a key role. Using Reveleer’s data processing system as an example, Eastwood estimates 50 million medical record pages will run through the system this year, 90 percent of those without any human intervention. IA is a tool organizations can use to augment their workforce so focus can shift to higher value activities.  

Furthermore, Mark seeks to produce products to be intuitive and simple for all levels of a workforce from a planning administrator down to the data entry individualUsers should independently have the ability to query data or run analytics crucial to managing value-based healthcare, without the need for a highly trained person doing it for themNavigability and ease of use, with minimal amount of training are the goal 


Put the User Goggles on 

Coming from the perspective of someone who operated in point of sales, Mark is constantly considering what additional value products can add to customers, or as he likes to say, put your user goggles on.” Other companies have attempted solutions which have been pieced together through acquisition, and subsequently don’t flow seamlessly. It’s important to consider the user experience, like whether navigating through a task requires moving through several applications or is intuitive. Is the platform used to retrieve analytics and data well organized and designed effectively? Does it look good? How we visually communicate to the customer has intrinsic value. Better design translates to better visibility and potentially higher customer retention. 


Looking Ahead in Healthcare Technology 

The constant discussion regarding single payer healthcare over the last decade is expected to increase need for efficiencies within the industry. Document processing, interoperability, clinical records and coding are all areas Mark is confident there are opportunities to build on in the futureHe just feels privileged to be part of an industry where everyone is working towards closing gaps between provider and customerand reducing risk, with the collective goal of providing higher quality healthcare for everyone. 

About The Author

Reveleer is a healthcare software and services company that empowers payers in all lines of business to take control over their risk adjustment and quality improvement programs. The Reveleer platform enables payers to independently execute and manage every aspect of provider outreach, retrieval, coding, abstraction and reporting – all under one single platform. Leveraging its technology, proprietary data sets, and subject matter expertise, Reveleer also assists payers with full record retrieval and review services to support financial performance and improved member outcomes.